Overview
Business software that helps companies manage sales and operations in one place — from the first customer enquiry to getting paid. Built for B2B with strong Indian operations support: GST-compliant invoices, IndiaMART lead capture, and WhatsApp-based customer engagement.
Who it is for
B2B companies, their sales and billing teams, and agencies that run a CRM for their own clients, mainly in India.
What it does
Manages leads, quotes, invoices, and stock in one place, and lets a business message its own customers on WhatsApp from the same system.
The problem we solve
Teams juggle leads from websites, IndiaMART, phone calls, and spreadsheets; WhatsApp chats on personal phones; quotes in Word/Excel; invoices in a separate tool; and stock in another sheet — with no shared customer history.
Core capabilities
- Unified lead capture from websites, IndiaMART, phone, and spreadsheets
- WhatsApp-based customer engagement in one connected system
- Quotes, invoices, and inventory managed together
- GST-compliant invoicing for Indian operations
- IndiaMART lead capture integration
- White-label deployment with custom branding and integrations
WhatsApp messaging
MaxCore CRM lets a business send WhatsApp messages to its own customers from the business's own WhatsApp Business number.
Connect in a few clicks
Each client connects its own WhatsApp Business account in a few clicks using Meta's sign-up flow (Embedded Signup). Messages are sent from the client's own WhatsApp Business number. MOFUSA does not send messages from a number of its own.
Opt-in and STOP
Messages go only to people who have opted in to receive them. Anyone can reply STOP at any time to stop getting messages, and we honour it.
Messages a client can send
- Quotes and invoices
- Payment reminders and receipts
- Lead follow-ups and replies to enquiries
- Order and delivery updates
- Marketing messages, sent with Meta-approved templates to customers who opted in to them
Ideal users
- · Sales reps, managers, billing staff, and admins using the web app daily
- · Agencies and IT teams deploying white-label CRM for clients
- · B2B businesses selling to other businesses
- · Indian operations teams needing GST and IndiaMART support
Key outcomes
- · One connected system so the whole team sees the same customer history
- · Nothing falls through the cracks across leads, quotes, invoices, and stock
- · Faster follow-up with centralized WhatsApp and lead management
- · Deployable under a client's own brand via white-label customization
Ready to learn more?
Visit the live product site or get in touch if you'd like a walkthrough.
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